About 25

Silvia Șerban MISSION

At Silvia Serban, our mission is to inspire and empower women to embrace their true selves. Through our one of-a-kind designs, we strive to ignite a sense of confidence, happiness, and self-expression in every woman.
Our aim is to create a collective positive impact, transforming lives one design at a time.

Reflection on 25 Years…
By Silvia Serban

Looking back, it’s truly overwhelming to celebrate 25 years of my own journey. I can’t help but feel a rush of emotions: pride, humbleness, and warm gratitude for all the people who have crossed my path, taught me valuable lessons, shared their experiences, and trusted in my work. It’s astonishing to reflect on how far I’ve come.

When I first embarked on this creative adventure, I knew so little about the immense joy and fulfillment it would bring me. Each step along the way has allowed me to grow not just as a person, but as a round artist, fashion designer and entrepreneur. It hasn’t always been an easy path, but the challenges I faced only fueled my determination to succeed on top of shaping the person who I am now, and I know it is an ongoing process…

As I said, a wave of emotions washes over me.
I can’t help but feel a tremendous sense of pride – and I won’t be modest – in all that I have achieved. From creating unique and meaningful designs that have graced runways and have dressed women around the world to receiving recognition and accolades that exceeded my wildest dreams, these moments have left an indelible mark on my heart.

But amidst this pride, there is also a deep sense of humbleness.
I am humbled by the incredible individuals who have influenced and inspired me throughout these 25 years. I’ve had the privilege of learning from the best generation of creators in Romania, of collaborating with fellow creatives in all fields, from photographers to model and makeup artists, from fabric designers to accessories makers, artists and directors, they all pushed me to innovate. I have dedicated collaborators, my teams over the years who brought my visions to life, and, most importantly, countless clients who believed in my craft.
It is through their unwavering support and trust that I found the motivation to push boundaries and constantly evolve.

Each project I undertook was an opportunity for growth, not just for myself, but for those around me as well. As I stand here today, reminiscing on countless memories sewn into every fabric I’ve worked with, I only want to say a warm and hones thank you to all those who have been part of this incredible journey.

How shall I define myself? A pioneer maybe…Pioneering has always been at the core of my passion. In the 90s, it was a big deal to think about upcycling, reusable fashion, and exploring different avenues that merged advertising concepts and creative ideas with fashion styling, photo sessions, and editing. And this is how the Hysteria Boutique was born, in 1999.

Or maybe I can call myself a connector… I have dedicated myself to nurturing Romanian artists, fostering a sense of community and a shared voice. By uniting our mission to build beauty around us, I strive to make people’s lives easier and bring out the best in them. This is how IDELIER was born in 2014. My goal still is to create connections and unify the vibrant energy that flows through our collective creativity. Idelier holds a special place in my heart. It was my soul child, born to create a space for artists of all kinds to collaborate, inspire, share, and express themselves through various projects. For 10 years, Idelier hosted incredible events and nurtured countless ideas and artists in Romania.

Another role I have played is the business builder, forging connections between corporate world and a realm of beauty. I have partnered many years with global brands in need of a “wow” idea, captivating decorations, innovative concepts, or stunning costumes. Venturing into the world of marketing brought a different kind of satisfaction, knowing that I played a part in contributing to the growth of something big. And let’s not forget about all the learning, connections, and personal growth I’ve experienced along the way!

Amongst the various roles I embrace, one that holds a special place in my heart is that of an educator. This is where I truly believe I can make a difference and contribute to society. I strongly feel that we have an obligation to give back, not only to the individuals we encounter but also to those who inspire us.

Ultimately, within me resides and intrinsic and profound personal mission rooted in the realms of beauty, fashion, and design. This is where my authentic self thrives! I aim to empower women with the knowledge that purchasing should go beyond mere consumption. Instead, I want to encourage them to adopt the WAAU mentality – Wearing Attitude Against Usual. By utilizing current trends as a tool for self-expression, women can cultivate a unique style that allows their personalities to radiate and stand out from the crowd.


However, as much as I cherish what has been accomplished thus far, my eyes are set on the future with unwavering energy and hope. This milestone serves as a stepping stone towards even greater heights, built upon solid foundations and real values.

These 25 years of activity have been nothing short of remarkable. I continue to be inspired by the beauty of creativity, innovation, and dedication. As I look forward to the next chapter, I am filled with gratitude for the incredible journey that has brought me here.

Designing Sustainable, Timeless, and Unique Clothing that Transcends Style and Appearance

In a world where fast fashion dominates the industry, there’s a rising demand for designers who prioritize sustainability, individuality, and authenticity. Silvia Serban, a visionary fashion designer hailing from Romania, works her magic for 25 years and her creations have always been a breath of fresh air in the fashion realm with her captivating and creative designs that go beyond merely looking good.

What sets Silvia Serban apart is her commitment to create designs with a soulful essence that resonates with individuals on a spiritual level. She believes that clothing should serve a greater purpose, connecting souls rather than focusing solely on appearances. Silvia’s designs aim to evoke emotions, inspire conversations, and create connections between people.

But Silvia’s passion goes deeper than creating beauty and bring inspiration! Her unwavering commitment to sustainability, which was always there, even in times when the subject wasn’t so hot!
In an industry known for its environmental impact, she strives to make a difference by designing outfits that are multifunctional, reducing waste and looking into ethical production practices. Her materials are carefully sourced, resistant and high quality, and her designs are made to last a lifetime.

By creating timeless pieces that transcend trends, Silvia ensures that her creations will be cherished and worn for years to come.

Regardless of societal positions or personal imperfections, Silvia Serban’s clothing is a testament to embracing one’s unique self. Her designs empower individuals to express their authentic selves while celebrating their inner beauty. Silvia’s creations are not merely garments; they are expressions of the heart and soul, crafted with love and intention.

In a world that often prioritizes fleeting trends and mass-produced fashion, Silvia Serban’s designs stand tall as a beacon of sustainable and soulful clothing choices. Her commitment to timeless, unique, and environmentally conscious fashion inspires us all to make conscious choices, fostering a future where beauty and sustainability coexist harmoniously.

Want to know more on sustainable fashion and how you can create a style that truly represents you?

Your essence is there, you just need to discover and access it.

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